Marketers face increasingly complex challenges: How do I address changing consumer behavior? How do I best evolve existing programs? How do I quickly capitalize on new opportunities?
Performance Labs is a digital agency that moves beyond traditional, surface-level metrics and expensive, slow-to-market production models. Our smarter, more responsive marketing approach is guided by three core principles:
Identify and eliminate wasteful spending to refocus investment on real challenges and opportunities.
Break larger programs into smaller activities to rapidly increment learnings and performance gains.
Pivot strategically to quickly capitalize on new insights, data, and changes in the marketplace.
We specialize in sustaining performance momentum – continually improving audience and message targeting, adjusting creative for program effectiveness, and refining spending allocations. That's how our clients succeed.
Learn how we used actionable Voice of Customer insights to uncover what really motivated our client’s consumers. This allowed us to optimize campaign activities, and dramatically increase both conversion rates and paid media efficiency in just 90 days.
We prioritize isolating and solving foundational problems in your digital marketing, and plugging costly gaps. With a strong foundation in place, we then evolve your digital programs to improve both performance and yield.
Our strategic process is centered around creating and sustaining momentum. That means systematically unlocking new opportunities and driving demonstrable growth. The end result is marketing and media dollars that are more effective and attributable.
It's not about more data – it's about better, more accurate data across the entire customer journey. We reveal a 360-degree view of engagement, campaign performance, and channel behavior.
Our measurement practice helps you make powerful decisions for your brand. With actionable insights, you'll be able to quickly scale proven ideas, fine-tune program messaging, and maximize return on your marketing investment.
Strategy, messaging, and design are unified in the eyes of the customer. Trying to mentally wrangle copydecks into layouts created in parallel or isolation almost guarantees misalignment and missed opportunities.
We design experiences within high-fidelity wireframes and prototypes – using real content and brand messaging. This lets you see how your marketing will be actualized without hemorrhaging unnecessary time or expense.
As opposed to indulging in "blue sky" ideas at your expense, we take a scientific approach to design. We never lose sight of the purpose: to amplify brand communication in a way that resonates with consumers.
Our creative approach fine-tunes digital brand character: we build on past successes, introduce new opportunities from an evolving marketplace, and embed targeted consumer experiments in our designs.
There's a lot that goes into the successful launch of digital programs: coordinating partnered agencies, converging divergent timelines, addressing (often conflicting) concerns of key stakeholders, surviving regulatory reviews, integrating with disparate platforms, distributing media for trafficking, and curating meaningful metrics. (If only to name a few activities).
We've managed multi-platform rollouts across borders, markets, and even languages – with a human touch, decades of experience, and only as big a stick as absolutely required to make it all work.
Our development won't run designs through a meatgrinder, won't champion inflexible frameworks, and won't hide behind technobabble. We understand the role of technology is to support the brand.
We put a premium on getting to market quickly by reusing successful conventions to shortcut discovery, leveraging smart platforms (where appropriate), and focusing investment on high-value features. After all, the quicker initiatives go live, the quicker they can be learned from, iterated upon, and successfully evolved.
We know how to help brands thrive in highly-regulated industries.
We help financial service clients adapt to changing customer expectations, and disruptive competitors.
We help healthcare maketers capitalize on change across the treatment pathway and continuum of care.
We help governmental agencies and non-profit organizations modernize their digital communications.
Headquartered in Toronto, we've been living digital since the '90s. We've kept our hands dirty, and know how to bring out the best in existing teams — driving success through collaboration without costly duplication of effort.
Strategic Direction for global brands. Extensive healthcare and financial services experience.
Complex, multi-channel program management. Extensive compliance and regulatory expertise.
Award-winning innovator for global brands. Pedigree in convergent digital channels.
Let’s discuss how your brand and marketing programs can benefit from our nimble and systematic approach — quickly unlocking opportunities and improving performance.
© 2018 Performance Labs