Marketers face increasingly complex challenges: How do I address changing consumer behavior? How do I best evolve existing programs? How do I quickly capitalize on new opportunities?
Performance Labs is a digital agency that moves beyond traditional, surface-level metrics and expensive, slow-to-market production models. Our smarter, more responsive marketing approach is guided by three core principles:
Identify and eliminate wasteful spending to refocus investment on real challenges and opportunities.
Break larger programs into smaller activities to rapidly increment learnings and performance gains.
Pivot strategically to quickly capitalize on new insights, data, and changes in the marketplace.
We specialize in sustaining performance momentum – continually improving audience and message targeting, adjusting creative for program effectiveness, and refining spending allocations. That's how our clients succeed.
Learn how we used actionable Voice of Customer insights to uncover what really motivated our client’s consumers. This allowed us to optimize campaign activities, and dramatically increase both conversion rates and paid media efficiency in just 90 days.
We know how to help brands thrive in highly-regulated industries.
We help financial service clients adapt to changing customer expectations, and disruptive competitors.
We help healthcare maketers capitalize on change across the treatment pathway and continuum of care.
We help governmental agencies and non-profit organizations modernize their digital communications.
Headquartered in Toronto, we've been living digital since the '90s. We've kept our hands dirty, and know how to bring out the best in existing teams — driving success through collaboration without costly duplication of effort.
Strategy & Measurement
Accounts & Program Management
User Experience & Design
Let’s discuss how your brand and marketing programs can benefit from our nimble and systematic approach — quickly unlocking opportunities and improving performance.
